L'ATLAS " The king of Optical and Street Art"
About L'Atlas:French artist Jules Dedet Granel, known as L'Atlas, born in 1978, finds the starting point for his plastic and pictorial work in his research into writing. He has studied calligraphy and culture in several Asian and Maghreb countries, and creates his own original typography. He is particularly attracted by the idea of creating a universal pictorial language that strikes the right balance between form and letter, between act and intention. A game of infinite variations, outcropping and distancing itself from optical art and the various movements of abstract and geometric art. In the 1990s, he took radical action in the public space, making a name for himself in the field of graffiti; since the 2000s, he has been developing a studio practice and exhibiting his work in contemporary urban art galleries.A major figure in international street art, he is renowned for his painted facades, as well as for his monumental performances on the ground in cities and historic sites, such as the immense compass rose commissioned by the Centre Georges Pompidou in Paris in 2008, or on the Place du Capitole in 2012, in partnership with the city of Toulouse. These performances are videographed frame by frame by the artist. He has also collaborated with major brands such as Perrier, whose mythical bottles he has adorned with his "Poptic'art" touch, a movement that blends optical art and pop art, a name he claims to have invented. He has also worked with Agnès b, designing clothes for the designer who is one of the artist's most loyal collectors.L'Atlas has the particularity of systematically seeking out and renewing his approach to and expression of the letter and the line, of the codified rhythm of writing, searching for the frontier of the illegible, and methodically leading his work towards abstraction and minimalism; he considers every form as a letter and every letter as a form, which led him to work recently with urban planners to give a third dimension to his art and reinvest public space in another way, thus giving new meaning to the architectural dimension of his work. He is now an artist whose rigorous work explains his success with collectors, the public and institutions alike.